Though it may sound simple to name a brand, it is very crucial as the name of the brand defines its underlying value. It is important to have a name that leaves an impression and describes your product or service’s value propositions. It should be so engraved in the target audience’s culture that it creates a greater impact every time it is renounced. Apart from this, the technical need for being web-friendly and distinctive for intellectual property law purposes should be fulfilled. While naming any brand, Mediaaza constantly make efforts to inculcate all the aforementioned factors.